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4 Essential Website Analytics Metrics You Have to Follow
EvolvingDigital | 16 July

For many of you, Google Analytics or any other analytics platform can be overwhelming because of the amount of data available, the terminology used, and also

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woman non-buyer
Don’t try to turn non-buyers into buyers (Do This Instead)
EvolvingDigital | 09 July

Focusing on non-buyers is not only wasteful in terms of money (marketing budget) but also time and resources. How many times have we seen businesses complain

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Yelp and Google My Business Logos
Yelp or "Google My Business"? Which Is More Important To Your Business?
EvolvingDigital | 02 July

Yelp has been the defacto business directory service for the last 10+ years, but will it continue to dominate? How does Google's strong challenge affect Yelp

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Diversity - Google's Latest Search Algorithm Update
EvolvingDigital | 26 June

For many businesses, Google Search is their primary source of traffic, so any algorithm change that impacts results and ranking should be carefully observed

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Remarketing text and Google Ads Logo
Google Remarketing Ads (Adwords) - A Guide For Small Businesses
EvolvingDigital | 18 June

We have all walked into stores, browsed around, and eventually left the store without making a purchase. In the brick and mortar world, this is where a store

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Build A Successful YouTube Channel With These 8 Core Principles
EvolvingDigital | 11 June

Building a successful YouTube channel takes time and requires commitment. However, commitment only takes you so far; you have to be strategic about your

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A Quick Guide To Kick-Starting A "Stagnant" Business Into Growth
EvolvingDigital | 05 June

Most businesses do not become stagnant overnight, and in many cases, this stagnation can last for years, and in some cases decades. Often, business

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Free Trial Button Example
The Power Of A “Free-trial” And How It Can Help You Sell More
EvolvingDigital | 13 May

Free-trials have been with us since the early days of direct marketing when consumers were sent products or magazines in the hope of enticing them to

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Person using a website - 8 steps to improve website content
8 Simple Steps To Improve Your Website Content (and SEO)
EvolvingDigital | 02 May

Great website content is always there (day and night) to promote your business, collect leads, answer questions, and collect valuable customer information.

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