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Pay-Per-Click Illustration
7 Pay-Per-Click (PPC) Sins You Have To Avoid
EvolvingDigital | 19 March

The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups

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Man with hand on his head
Why Your Marketing Isn't Working For You (And How To Fix It)
EvolvingDigital | 09 March

We've all heard business owners, founders, and executives question the value of marketing. And in many cases they have a legitimate reason for doing so;

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5 Step Guide Illustration
5 Step Guide To Converting Website Visitors Into Leads (and Customers)
EvolvingDigital | 24 February

Your website should be your most important digital marketing channel because it is one of the rare channels you have complete control over. And, irrespective

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Content Marketing Illustration by Evolving Digital
Important Content Marketing Benefits and Challenges
EvolvingDigital | 13 February

Today, most companies employ some level of content marketing into their overall marketing strategy. More specifically, creating, publishing, and distributing

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Impact vs Effort Illustration
What Are Your Best and Worse Lead Generation (And Marketing) Tactics?
EvolvingDigital | 06 February

Most businesses don't have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is

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Social Media Platforms Logos
Which Social Media Platforms Are Your Customers On? [Infographic]
EvolvingDigital | 05 February

Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat. The options are plentiful, but which social media platform is right for your

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Product Launch Image
How To Successfully Launch A New Product (10 Steps)
EvolvingDigital | 21 January

Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What

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2020 Digital Marketing Trends
Must Know Digital Marketing Trends Of 2020
EvolvingDigital | 13 January

What has changed in 2020, and are digital marketing tactics from last year still relevant? Are there any new channels or platforms you need to be aware of?

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Calculator illustration and CPL letters
How To Calculate What Your Leads Are Costing You? (Cost Per Lead)
EvolvingDigital | 07 January

Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don't know the real cost of each lead;

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