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Why Email Marketing Still Matters

Digital Marketing is continually evolving, and with the emergence of Social Media, Marketing Automation, Big Data, and Mobile Marketing, you might dismiss Email Marketing as an outdated method. However, good old Email Marketing is still as relevant as it was 20 years ago. 

If you're not convinced, here are 5 reasons why Email is still an important Marketing tool.

01. Low-Cost

Compared to other marketing channels Email Marketing is relatively inexpensive. A large number of solutions are free to start with (e.g. www.mailchimp.com), so the cost per campaign can be extremely low.

02. High ROI

Email Marketing outperforms many marketing channels and consistently delivers a high ROI. Why is that the case? As we mentioned above, the cost per campaign with Email Marketing can be very low, so even a modest increase in revenue can quickly cover expenses and generate a profit.

03. Segmentation

The more information you have about your subscribers, the more successful your Email Marketing will be. Segmentation works, and in our experience Email campaigns with relevant content will always improve engagement rates.

04. CTAs (call-to-action)

Most consumers have a hard time passing on a good deal, so a Newsletter with a tempting CTA can boost sales immediately. And with many Websites utilizing one-click buying capabilities, it has never been easier to do so.

05. Ease of Use

Most Email Marketing solutions are very easy to use. From the beginning these tools were designed with Marketers in mind, so managing subscriber lists, creating campaigns, and tracking performance (open, click-through and conversion rates) can all be performed with relative ease and no training. 

In summary, most of us are bombarded with Spam, so it’s tempting to link bad Email Marketing with Email Marketing in general. Don't get discouraged, useful and relevant content will always come to the surface. Also, keep refining your Subscriber list, and always focus on quality and not quantity.