When it comes to digital marketing, early adaptors typically win, so staying ahead of the latest trends is crucial, and more importantly, is your best weapon in staying ahead of your competition.
Here are the top 7 digital marketing trends you should embrace in 2019:
1. Live Video
The sense of being present can only be achieved by live video, and this is just one of many reasons why marketers are using live video to promote their brand; Red Bull has mastered live video marketing over the years, but you don't have to be Red Bull to start live streaming.
Read More: Digital Marketing Trends - Live Video
2. Expiring Social Content
Expiring content can create urgency, which is hard to replicate with other types of content. This is just one of the reasons why the social media platform Snapchat is quickly gaining popularity with marketers.
3. Pay-to-Play (Boosting Posts)
Boosting your social media posts has become a necessity in ensuring you get your message across to your target audience. In the world where social media platforms make their money from advertising, it is no surprise that Facebook, Instagram, and LinkedIn want businesses like yours to pay for posts.
Facebook and other social media platforms are squeezing out more and more organic content; therefore, to stay in front of your audience you will have to boost your posts.
Read More: Pay-to-Play Trend in Social Media
4. Visual Content
Digital Marketing trends come and go, but some things never change. Visual content always outperforms text, regardless of the marketing channel, so it is no secret that Social Media posts (Twitter, Facebook LinkedIn, etc.) with visual content get higher engagement. Visual content will never go out of style, so make sure you continue to invest time and money in images, infographics, videos, animated GIFs, and so on.
Read More: Digital Marketing Trends - Visual Content
5. VR and AR
Virtual reality (VR) and augmented reality (AR) is still relatively new and out of reach for most businesses, but there is no doubt that VR and AR will eventually replace all other types of visual content. With that in mind, it is imperative that you stay informed and continue to follow all VR and AR trends.
Read More: What Marketers Need To Know About AR
6. Growth Hacking
Growth hacking will continue to remain relevant, because rapid marketing experimentation is still one of the best methods to achieve fast growth, and by experimenting across different channels your chances of going viral are significantly increased.
Read more: Growth Hacking 101
7. Data-Driven Marketing
There is certainly no shortage of analytics, marketing automation, and CRM tools to fully embrace data-driven marketing. Furthermore, the competition is heating up, so your options are plentiful. There is no longer an excuse not to have data-driven marketing implemented in your organization.
As we mentioned earlier in the post, when it comes to digital marketing early adaptors win; therefore, you need to follow the latest trends, and more importantly, start to experiment with them. Business growth and digital marketing are closely linked, so keeping up with the latest digital marketing trends is crucial in growing your business and staying competitive.