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Content Calendar Illustration
Why A Content Calendar Is Essential (Includes A Template)?
EvolvingDigital | 15 October

As the name suggests, a Content Calendar is used to schedule content distribution across different digital channels. And for most small businesses, these

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Business person confused digital marketing
Do You Find Digital Marketing Confusing? Here Are The Basics
EvolvingDigital | 30 July

What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it

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MailChimp Logo and Flying Emails
4 Simple Ways to Improve Your MailChimp Email Marketing
EvolvingDigital | 21 March

Email marketing can be extremely effective. However, the success of your email marketing is closely linked to how well you understand and utilize the tool

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Large Lead Generation Text
A Comprehensive Guide To Lead Generation And Nurturing For Small Businesses
EvolvingDigital | 12 March

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead

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Image with different typography
Improve Your Landing Page, Website, Ad, and Newsletter With Great Typography
EvolvingDigital | 19 December

Most of us know good typography when we see it because it just feels right;  everything on the page or screen looks to be in harmony, and nothing looks

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Call-to-action button
7 Call-To-Action (CTA) Tips To Improve Your Sales
EvolvingDigital | 13 August

Call-to-actions (CTAs) often don’t get the attention they deserve, but they are arguably one of the most important aspects of your website or

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Person checking an email
Conversational email campaigns (increase your conversion rate and sales)
EvolvingDigital | 16 July

In one of our previous articles, we discussed that email marketing outperforms many marketing channels, and consistently delivers a high ROI. However, this

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Manage marketing effectively with Marketing Automation
EvolvingDigital | 19 February

The goal of every marketing automation solution is to automate repetitive tasks and give your organization the tools to manage marketing efforts (campaigns

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Persona Example
Buyer Personas: What are they, and how they can increase your sales
EvolvingDigital | 05 February

You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you're

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