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Business people crossing the finish line
Why Being "First" Is Overrated
EvolvingDigital | 16 February

Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first

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Paper planes
You Cannot Grow Your Business Without Great Positioning
EvolvingDigital | 21 December

How you position your business/product/service is one of the most important things you will ever do as a business owner or a founder. In today's world, "jack

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Best Marketing Tech 2021 Evolving Digital illustration
The Best Marketing Tech Of 2021 (A Comprehensive Guide)
EvolvingDigital | 10 November

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. And science, to

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Competitor Noise Illustration
Getting Through The Noise (Crowded Market Segment)
EvolvingDigital | 11 May

Your competition is promoting their business every day, week, month, and year; consequently, they are adding more and more noise to your market segment

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Product Launch Image
How To Successfully Launch A New Product (10 Steps)
EvolvingDigital | 21 January

Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What

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Learn your customer's wants, needs, and pain points with online surveys
EvolvingDigital | 29 October

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and

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Row of ducks
Unique Selling Proposition (What Is Truly Unique About Your Business?)
EvolvingDigital | 10 October

Why should a customer pick your business over the competition? When selling a product or service, there has to be a reason why your company is more

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Winning a race over your competition
How To Analyze Your Business Competition, And Win
EvolvingDigital | 04 September

Do you need to know the strengths and weaknesses of your current and potential competitors? Of course, you do. How else will you know if your product/service

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Turning stagnation into growth image chart
A Quick Guide To Kick-Starting A "Stagnant" Business Into Growth
EvolvingDigital | 05 June

Most businesses do not become stagnant overnight, and in many cases, this stagnation can last for years, and in some cases decades. Often, business

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