Resources | Product Management

Over the last ten years, website personalization has been one of the driving factors in website redesigns. In fact, over 70% of website redesigns we were

The short answer is yes, but less and less so; for the most part CMSs are still focusing on web content. In other words, the best and more polished features

A/B testing is a randomized experiment using two (or more) different versions to see which performs better.In the context of a Website, you're often

The purpose of a Product Roadmap is to show high-level direction and progress of a Product. You may be thinking “we don't have a product, so we don't need a

Having the right monetization model can mean the difference between a profitable app or a failed venture. It’s no secret that the App market (iOS and Android

Are you looking for ways to increase your revenue? Boost your sales? Increase brand awareness? If planned and executed well, Pay-Per-Click Marketing can help

Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the

You cannot deliver a great customer experience without first having a deep understanding of your customers, and with Google Tag Manager you can collect

Different business strategies result in different customer experiences, and your software vendor is no different. Vendor’s long-term strategy will have a