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Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first
How you position your business/product/service is one of the most important things you will ever do as a business owner or a founder. In today's world, "jack
Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. And science, to
Your competition is promoting their business every day, week, month, and year; consequently, they are adding more and more noise to your market segment
Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What
If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and
Why should a customer pick your business over the competition? When selling a product or service, there has to be a reason why your company is more
Do you need to know the strengths and weaknesses of your current and potential competitors? Of course, you do. How else will you know if your product/service
Most businesses do not become stagnant overnight, and in many cases, this stagnation can last for years, and in some cases decades. Often, business
