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Pay-Per-Click Illustration
7 Pay-Per-Click (PPC) Sins You Have To Avoid
EvolvingDigital | 19 March

The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups

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Impact vs Effort Illustration
What Are Your Best and Worse Lead Generation (And Marketing) Tactics?
EvolvingDigital | 06 February

Most businesses don't have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is

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2020 Digital Marketing Trends
Must Know Digital Marketing Trends Of 2020
EvolvingDigital | 13 January

What has changed in 2020, and are digital marketing tactics from last year still relevant? Are there any new channels or platforms you need to be aware of?

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Business person confused digital marketing
Do You Find Digital Marketing Confusing? Here Are The Basics
EvolvingDigital | 30 July

What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it

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Yelp and Google My Business Logos
Yelp or "Google My Business"? Which Is More Important To Your Business?
EvolvingDigital | 02 July

Yelp has been the defacto business directory service for the last 10+ years, but will it continue to dominate? How does Google's strong challenge affect Yelp

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Illustration of google search results
Diversity - Google's Latest Search Algorithm Update
EvolvingDigital | 26 June

For many businesses, Google Search is their primary source of traffic, so any algorithm change that impacts results and ranking should be carefully observed

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Remarketing text and Google Ads Logo
Google Remarketing Ads (Adwords) - A Guide For Small Businesses
EvolvingDigital | 18 June

We have all walked into stores, browsed around, and eventually left the store without making a purchase. In the brick and mortar world, this is where a store

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Person using a website - 8 steps to improve website content
8 Simple Steps To Improve Your Website Content (and SEO)
EvolvingDigital | 02 May

Great website content is always there (day and night) to promote your business, collect leads, answer questions, and collect valuable customer information.

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Large Lead Generation Text
A Comprehensive Guide To Lead Generation And Nurturing For Small Businesses
EvolvingDigital | 12 March

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead

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