Resources | Strategy

"A healthy business is a growing business" is an obvious statement, but which specific growth numbers to focus on is less obvious. Of course, we all track

There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business

You probably won't take a hard look at your businesses' value until you are close to retirement or are ready to move on to something else. Maybe you've run a

The success or failure of your business is closely linked to sales numbers, so naturally, you pay close attention to it. However, marketing is the fuel that

No business intentionally tries to confuse its customers. Still, it happens frequently, and often without the owner, CEO, or leadership team noticing,

While it's exciting to talk about growth opportunities outside of Orange County, the reality is that most companies in Orange County can achieve all

Your competition is promoting their business every day, week, month, and year; consequently, they are adding more and more noise to your market segment

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a

We've all heard business owners, founders, and executives question the value of marketing. And in many cases they have a legitimate reason for doing so;