Resources | Strategy
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Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first
Businesses selling services have several unique challenges and opportunities, especially when it comes to growth strategies, positioning, value proposition,
How you position your business/product/service is one of the most important things you will ever do as a business owner or a founder. In today's world, "jack
We all track sales and revenue numbers, and while important, they are certainly not the only two growth-related numbers you need to understand and follow.
There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business
You probably won't take a hard look at your businesses' value until you are close to retirement or are ready to move on to something else. Maybe you've run a
The success or failure of your business is closely linked to sales numbers, so naturally, you pay close attention to it. However, marketing is the fuel that
No business intentionally tries to confuse its customers. Still, it happens frequently, and often without the owner, CEO, or leadership team noticing,
While it's exciting to talk about growth opportunities outside of Orange County, the reality is that most companies in Orange County can achieve all
