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Resources | Strategy

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Marketing Helps Sales (Image Illustration)
How Marketing Makes Your Sales Team Better (Or Worse)
EvolvingDigital | 24 June

The success or failure of your business is closely linked to sales numbers, so naturally, you pay close attention to it. However, marketing is the fuel that

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Woman Confused Illustration
How You Are Confusing Your Customers (And How To Fix It)
EvolvingDigital | 16 June

No business intentionally tries to confuse its customers. Still, it happens frequently, and often without the owner, CEO, or leadership team noticing,

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Orange County Image with statistics
Growing Your Business In Orange County, CA
EvolvingDigital | 19 May

While it's exciting to talk about growth opportunities outside of Orange County, the reality is that most companies in Orange County can achieve all

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Competitor Noise Illustration
Getting Through The Noise (Crowded Market Segment)
EvolvingDigital | 11 May

Your competition is promoting their business every day, week, month, and year; consequently, they are adding more and more noise to your market segment

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World Map with the marketing text overlay
Which Marketing Activities Can You Off-Shore And Which You Shouldn't
EvolvingDigital | 28 April

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a

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Man with hand on his head
Why Your Marketing Isn't Working For You (And How To Fix It)
EvolvingDigital | 09 March

We've all heard business owners, founders, and executives question the value of marketing. And in many cases they have a legitimate reason for doing so;

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Impact vs Effort Illustration
What Are Your Best and Worse Lead Generation (And Marketing) Tactics?
EvolvingDigital | 06 February

Most businesses don't have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is

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Product Launch Image
How To Successfully Launch A New Product (10 Steps)
EvolvingDigital | 21 January

Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What

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2020 Digital Marketing Trends
Must Know Digital Marketing Trends Of 2020
EvolvingDigital | 13 January

What has changed in 2020, and are digital marketing tactics from last year still relevant? Are there any new channels or platforms you need to be aware of?

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