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Everything You Need To Know About Google's "Local Services Ads"
EvolvingDigital | 06 May

We see Google Ads every day in our search results, so we are very familiar with them, but Google has just introduced a different kind of advertising, "Google

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The End Of Retargeting Ads (And Third-Party Cookies)?
EvolvingDigital | 15 March

Third-party cookies have been the bedrock of retargeting ads for over a decade now, with Facebook, Google, and Amazon all using them for their retargeting

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Why Being "First" Is Overrated
EvolvingDigital | 16 February

Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first

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Service Bold Font
How To Grow A Service Company (Design, Law, Real Estate, Agency, Medical, Construction, etc.)
EvolvingDigital | 14 January

Businesses selling services have several unique challenges and opportunities, especially when it comes to growth strategies, positioning, value proposition,

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Paper planes
You Cannot Grow Your Business Without Great Positioning
EvolvingDigital | 21 December

How you position your business/product/service is one of the most important things you will ever do as a business owner or a founder. In today's world, "jack

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Best Marketing Tech 2021 Evolving Digital illustration
The Best Marketing Tech Of 2021 (A Comprehensive Guide)
EvolvingDigital | 10 November

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. And science, to

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Growth Chart Illustration
3 Growth-Related Numbers Every Business Needs To Know
EvolvingDigital | 21 October

We all track sales and revenue numbers, and while important, they are certainly not the only two growth-related numbers you need to understand and follow.

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Making Big Marketing Bets
EvolvingDigital | 23 September

There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business

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Increasing value
3 Essential Steps To Increase Your Business' Value
EvolvingDigital | 04 September

You probably won't take a hard look at your businesses' value until you are close to retirement or are ready to move on to something else. Maybe you've run a

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