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How Expanding Your Business Can Hurt Your Brand
EvolvingDigital | 05 February

We often mention in our posts that building a strong brand is crucial to growing a business, but expansion can also hurt your brand. The more customers you

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Why The Agile Framework Is Perfect For Marketers
EvolvingDigital | 29 January

Willingness to experiment with new and unconventional channels is one of the core attributes of high performing marketing teams because marketing is more art

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What Marketers and Business Leaders Need To Know About Augmented Reality (AR)
EvolvingDigital | 22 January

The Augmented Reality (AR) race is well on its way. Companies like Apple, Magic Leap, Google, and Microsoft are working hard to seamlessly bring the digital

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Demonstrating Product Cannibalization
Why Product/Service Cannibalization Is Often Necessary
EvolvingDigital | 14 January

Cannibalization is a necessary evil in many industries because it is often the only way to innovate and move forward. Selling the same product or service

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Starbucks Cup of Coffee
Why We Love Starbucks' Average Coffee
EvolvingDigital | 07 January

Are you buying coffee from Starbucks because they make a great cup of coffee? Because they have amazing baristas? Or because their Arabica beans taste better

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Improve Your Landing Page, Website, Ad, and Newsletter With Great Typography
EvolvingDigital | 19 December

Most of us know good typography when we see it because it just feels right;  everything on the page or screen looks to be in harmony, and nothing looks

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How To Improve Your Website Forms (And Get More Conversions)
EvolvingDigital | 13 December

You did a lot of hard work attracting potential customers to your website, so don't drop the ball in the final and most crucial step (conversion). Forms play

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Cyber Monday and Shopping Cart Image
How To Capitalize On The Next Cyber Monday
EvolvingDigital | 05 December

Cyber Monday sales continue to rise every year, and according to Adobe analytics Cyber Monday sales hit a record $7.9 billion this year (2018) - this is

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When You Should Use Open-Source Web Analytics (And Not Google Analytics)
EvolvingDigital | 03 December

Google Analytics is still the gold standard of web analytics because it is flexible and feature-rich. For example, it has enough complex features to satisfy

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